From retinol-packed products that combat fine lines and wrinkles to vitamin C serums and creams that aim to tighten and brighten the skin, these products were tested for a month and ranked in terms of quality, value and satisfaction. The growing concern for skin nutrition due to many factors, such as acne, black spots, scars, dullness and tanning, has increased the demand for products to nourish the skin. Skin lightening products, toners and scrubs are increasingly in demand among the younger population. On the contrary, products that provide the solution to wrinkles or cracks in the heels are gaining ground due to their growing demand by the elderly population.
Changes in lifestyles and consumer spending patterns on premium beauty products are expected to support the growth of the skincare market. In addition, consumers are increasingly informed about skincare ingredients and their effects on the skin. This awareness drives demand for products with specific ingredients, such as antioxidants, hyaluronic acid and retinol, known for their skincare benefits. Personalized skin care is rapidly gaining momentum in 2025, and brands will take advantage of advanced artificial intelligence technology and dermatological expertise from experts to create personalized skincare solutions.
This indicates that skincare brands have an opportunity to partner with menstruation and pregnancy apps to provide recommendations based on skin care products across the lifespan. Evolved By Nature is another skincare company that uses biotechnology research to incorporate sustainable compounds into its products. By taking advantage of the Wonnda platform to connect with private label skin care manufacturers that specialize in manufacturing skincare products, brands can successfully access this booming market. The onset of COVID-19 triggered this trend in the skincare sector, as 29% of women opted for multifunctional products since the beginning of the pandemic, as they spent less time on their skin care regimens skin.
The key to the success of a skincare business is to offer the products that people really want, and skincare lovers are always looking for their next holy grail.
