The rules we work to, published so readers can hold us to them.
Evidence
Where clinical claims are made we cite the strongest available evidence and state its limitations. Where the evidence base for a popular treatment is thin we say so, including when that is commercially inconvenient. Manufacturer-funded studies are identified as such. Every treatment article carries a sources list.
Links
We link to a clinic or company only where a reader benefits from the reference. Links are never sold. No organisation can buy a link, a mention or favourable coverage. Some organisations we link to are clients of our publisher, and every article carrying such a link says so at the foot of the piece. Articles containing no commercial links say that too.
Balance
Any piece describing a treatment covers its limitations, its risks and who should not have it. A piece that only describes benefits has failed.
Pricing
Prices are observed market ranges with the date and geography stated. They are indicative, never quotations.
AI use
We use AI tools in research and drafting. Every published piece is reviewed by a human editor who is accountable for its accuracy. We do not publish unreviewed generated text.
Corrections
Factual errors are corrected promptly and noted on the article with the date.